Florida Formula: Property Tax Educational Toolkit

Data, messaging, visuals, and tools in one place

This hub provides access to shareable videos, talking points, and detailed city-level reports.

Explore the educational resources to help you understand and communicate the information.

Understanding Florida’s Property Tax System

Visit the Florida Formula landing page to access core resources, including how the Save Our Homes provision operates, factors influencing housing affordability, and a clear Myths versus Facts section. Materials are organized so you can easily find and use the information most relevant to your community.

Your City. Your Numbers.

Explore budget breakdowns across Florida.

Select a city on the map and pull up its data packet: local assessment, tax rate, and more. The map is specific to your city.

Don’t see your city listed? Click here to request a custom data packet from our team.

Ready-To-Use Materials

Everything you need to inform, share, and act.

Brief:

Talking Points for Local Leaders

Concise messaging and context to communicate why local decision-making works, particularly when it comes to tax dollars and tax decisions.

Key Messages:

The Florida Formula

A summary of our key core messages: how Florida keeps tax rates low, services strong, and local decision-making intact

Tipsheet:

Engaging the Business Community

One-page guide with practical steps for working with local businesses and strengthening support for city priorities.

Slide Deck:

Public Education Toolkit

A ready-to-use presentation for meetings or town halls that explains the Florida Formula in clear terms.

Snapshot:

Questions & Answers

This quick-reference guide gives local officials clear, confident responses to the most frequent questions about Florida’s property tax system

Guide:

Engage & Inform

A practical guide to local outreach, with core messages, tips for leading effective conversations, and tools to engage trusted voices.

Factsheet:

Fix What’s Broken

One-page reality check comparing exploding insurance costs to the property tax rate caps that protect full-time Florida homeowners.

Compare:

Budgeting in Florida

A quick comparison of state vs. city budget processes, showing how local budgeting is more transparent and invites public input.

Palm Card:

Protect What Works

Pocket-sized palm card that distills the Florida Formula and Save Our Homes: What works, why it matters, and who it protects.

Local Stories = Bigger Impact

Turn your data into customized messages that connect.

People remember stories—especially when those stories are localized. This tipsheet gives local leaders simple, repeatable steps to personalize the message and bring the Florida Formula to life.

The tips include prompts, framing suggestions, and quick ways to tie your own experience or constituency into the broader data. Use these best practices to shape and share stories that reinforce the real drivers of affordability, the value of local control, and why it works in your community.

Video Toolkit

Show it. Share it. Make it local.

“The Florida Formula” breaks things down into plain language. Use it in meetings or presentations to explain how Florida provides key local services while keeping tax rates steady.

It also comes with shorter 15-second versions, ready to post on social media. Share links and downloads are included so you can get the message out fast.

Video Toolkit

Show it. Share it. Make it local.

These two core videos, “The Florida Formula” and “Home-field Advantage,” break things down into plain language. Use them in meetings or presentations to explain how Florida provides key local services while keeping tax rates steady.

Each also comes with shorter 15-second videos, ready to post on social media. Share links, and downloads included – so you can get the message out fast.

Home-field Advantage

Social Media Toolkit

Ready-made posts for your feed

Each post comes with a graphic, a caption, and a download link so you can use it as-is or make quick edits to fit your voice. These are designed to be short, clear, and easy to drop into your regular content schedule.

Use them to share facts, clarify local impact, and keep your message focused and consistent.

Built for You.
Ready to Use.

Every tool here was created to help local officials speak with clarity, confidence, and credibility on property taxes.