Social Media Toolkit

Don’t start from scratch. This toolkit offers proven social content you can drop into your channels with minimal effort.

Each post includes a suggested caption and visual formatted for Facebook, Instagram, and more.

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For full-time Floridians who live here year-round, the voter-approved “Save Our Homes” amendment caps how much your taxable value can increase: 3% per year, max.

“Save Our Homes” means stability, predictability, and fairness—especially in a volatile housing market.

Some proposals being discussed could weaken that stability, shifting more of the burden onto full-time residents while giving tax breaks to snowbirds.

It’s being framed as reform, but it could end up being a costly shift for the people who call Florida home.

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Some politicians call it “tax reform.”

But what they usually mean is, “tax shift.”

Lower taxes for snowbirds and special interests, higher taxes for full-time Floridians.

In other words, you pay more, they pay less.

They don’t call it “tax breaks for snowbirds,” but you can bet that’s what it’ll be.

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Florida’s insurance rates have more than doubled. That’s a crisis. But instead of solving it, some politicians want to cut roads, parks, public safety, water quality, and countless other local services.

Let’s fix what’s really broken—instead of cutting what our communities need.

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In [Your City’s Name], and across the Sunshine State, our essential local services—like police and fire—are funded by a “Floridians First” tax system designed BY voters, FOR voters. It shields year-round Florida homeowners from sudden spikes in property taxes by capping assessment increases at 3 percent.

Now, some politicians want to scrap that system and deliver tax breaks to special interests—leaving full-time Floridians to pick up the tab.

That’s not a tax cut, it’s a tax shift.

Let’s keep our tax dollars—and our tax decisions—local.

#FloridaFormula

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Thanks to Save Our Homes, full-time Florida homeowners are taxed on assessed value. Not market value. That assessed value can only go up 3% per year, max.

It’s a voter-approved protection that keeps taxes stable and predictable, even when the housing market soars.

Without it? Tax bills could spike right alongside property values.

That’s the difference. And it’s worth defending.

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Florida’s tax system delivers more for less:

No state income tax, low local tax rates, and some of the most cost-efficient public services in the country.

In fact, Florida’s property tax burden is about half that of Texas and our cities still deliver clean water, safe neighborhoods, and emergency response that works.

It’s more than low taxes, it’s efficient services.

Let’s protect this “Florida Formula.”

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Here in [Your City Name], your property tax dollars don’t go to some distant bureaucracy, they stay right here in the community.

They fund police and fire.
Parks and water.
Roads and infrastructure.

They’re managed by people who live here and who answer directly to you.

So let’s keep tax decisions where they belong: local and accountable.

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Inflation doesn’t just affect groceries and gas, it hits essential public services, too.

Since 2020, the cost of radios, fire trucks, fuel, and public safety equipment has surged.

But most cities have held the line on taxes and continued delivering reliable local services.

That’s not luck—that’s cost-efficient, responsible government.
Let’s protect the services we rely on every day.