Marketing Your Community (and Your Management): How to Make Your Community a Destination of Choice
October 2, 2025, from 2:00 p.m. – 3:00 p.m.
ICMA Practice Areas: 2, 4, 6, 8, 9, 10, 14
Program Summary:
Join us for an engaging webinar with Daytona Beach City Manager Deric C. Feacher and members of his team as they share the “How Do We Get to YES” mindset. Through targeted staff exercises and a renewed focus on solutions, Daytona Beach has rebranded itself as a true collaborative partner internally and externally.
Branding is much more than a logo, slogan, or vision statement. This session will provide attendees with practical insights on how to reimagine their organization’s brand, inspire cultural change, and strengthen relationships with staff, elected officials, and the community — all while positioning your jurisdiction as a destination of choice and attracting high-profile investment.
Speakers:
- Deric C. Feacher, City Manager
- Susan Cerbone, Communications and Marketing Director
- Jeff Brown, Economic and Strategic Opportunities Director
Click here to register.