Social Media Training Day - Municipal Foundations and More! (2 Sessions)

  • Dates: 22 – 22 Feb, 2018
  • Time: 10:00 AM to 4:00 PM

Back by popular demand and this time in South Florida. This course is designed for local officials AND staff. Lunch will be provided.

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The Foundations of Municipal Social Media
10:00 am – 12:30 pm
"Share," "Like,” "Friend," "Tweet" and "Retweet." Social media has not only changed our use of familiar words, but continues to alter the way we communicate with our residents and each other. We will begin the day with an overview of contemporary social media platforms and explore best practices to guide both personal and public service usage of social media. We will provide practical advice on why you want to be engaged on social media and how to avoid some of the common pitfalls as both participants and as consumers through the development of sound policy for both elected officials and staff in your city.

Social Media 2.0: Algorithms, Aggregators, Analysis, OH MY!
2:00 pm – 4:00 pm
You mean there is a science to it? That’s right. To get the most out of your social media efforts, you must first understand how the various newsfeeds work and then learn how to ensure your content is seen by its intended audience. We will provide professional tips to create compelling content designed to take the guesswork out of your social media planning, as well as showcase various tools to help you work smarter, not harder, and take your city’s social presence to the next level.

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