Why You Need a Smartphone Application Strategyby John Brandon
What's Happening: In the next five years, smartphone use is expected to double. An estimated two-thirds of U.S. residents will carry one, says Michael Grossi, a director at consultancy Altman Vilandrie and Company. That's more than market penetration—it's domination. For CIOs such as Lev Gonick at Case Western Reserve University, the writing is on the wall: laptops are becoming second fiddle. That means CIOs must have an enterprise application strategy for these small, powerful devices.
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